Jindřich Motýl
Owner and Managing Director of BUTTERFLY MEDIA s.r.o.
Studying my MBA enabled me to consolidate and organize information about tourism management and marketing in its key areas. I appreciate the quality of lecturers and their lectures the most. Thanks to them, I not only gained important theoretical knowledge free of ballast, but above all I got deep understanding of the field and understood how things really work in practice. As part of my work in the agency, I have worked on marketing projects in tourism many times, I am the author of several destination development strategies and various promotional concepts. So, I'm a practitioner and I don't like wasting a single minute of my time on anything inefficient. It is by no means true of MBA studies, every lecture made sense, and every thesis moved me forward. The study and the final exam are demanding, but I am rightly proud to have them passed. I have already used the knowledge from the study during it and I can say that I managed to profit from it so that I consider the whole study to be a profitable project.