Strategic Management

To formulate a long-term strategy of the company means to find answers to the basic questions of the successful functioning of the company on the market. The determination of the right goals of the company and appropriate strategies, ie the ways in which the goals will be achieved, is necessary on the basis of a thorough strategic analysis of the company, using the conclusions of the SWOT analysis. The key to successful business growth is the right choice of optimal strategy.

Lecturer of the study module

Ing. et Ing. Soňa Španielová, Ph.D., MBA


The aim of this module is to get acquainted with the role and content of the company’s strategy and related sub-strategies for individual areas as an integral part of the overall strategy, respectively. business planning.