The aim of the module is to acquaint the participants with the current view of science and practice on innovation, why to deal with innovation, where to get ideas on how to work with them systematically, evaluate and put them into practice. We will devote ourselves to the Design thinking method, we will present you with a range of practical applications, we will emphasize the increase in value for the customer.
Study module guarantor and lecturer
Ing. Štěpánka Frýbová Uličná, Ph.D.
Approximately since the 1930s, management theorists have begun to deal with a term that has not been professionally described until then. Today, we perceive innovation in all spheres of life as the application of new ideas to practice in order to improve the way we work or produce and things around us. The first expert to study innovation as an economic concept was the Austrian economist Schumpeter, naturalized in the United States of America, who in 1934 presented the first comprehensive theory of innovation that can still be in many ways to be current. He presented it as economically applied and beneficial invention, respectively. translating an idea or idea into reality. The benefit of innovation is gaining a competitive advantage over other companies in the industry and for a certain time to obtain a “monopoly profit”. However, in most cases, competition imitates or duplicates innovation and the market gets to a new state of equilibrium.
1. Division of innovations
- types and orders of innovations
- innovation management
- innovation process
- phases of the innovation process
- evaluation and sucess of innovations
2. Design thinking
- process of design thinking
- elements of design thinking