The aim of the module is to acquaint the participants with the current view of science and practice on innovation, why to deal with innovation, where to get ideas on how to work with them systematically, evaluate and put them into practice. We will devote ourselves to the Design thinking method, present you with a range of practical applications, and emphasise the increase in value for the customer.
Lecturer of the study module
Ing. Štěpánka Frýbová Uličná, Ph.D.
Approximately since the 1930s, management theorists have begun to deal with a term that has not been professionally described until then. Today, we perceive innovation in all spheres of life as the application of new ideas to practice in order to improve the way we work or produce the things around us. The first expert to study innovation as an economic concept was the Austrian economist Schumpeter, who whilst working in the United States of America, in 1934 presented the first comprehensive theory of innovation that can still remains relevant in the 21st century. He presented it as economical implication of beneficial invention – translating an idea into reality. The benefit of innovation is helping companies to gain a competitive advantage over other companies in the industry and for a certain time to obtain the so-called ‘monopoly profit.’ However, in most cases, competition imitates or duplicates innovation and the market gets to a new state of equilibrium.
1. Division of innovations
- types and orders of innovations
- innovation management
- innovation process
- phases of the innovation process
- evaluation and sucess of innovations
2. Design thinking
- process of design thinking
- elements of design thinking